Grand Brands Launches New Lander Line

Grand Brands, LLC, a Grand Rapids, Michigan-based brand licensing company, is launching its first phase of Lander brand products targeted toward family personal care.

The company recently acquired the Lander product line, a well-established U.S. bath and beauty care brand that has been on the consumer market shelves since 1920. The Lander brand portfolio includes 139 SKUs of product available in more than 40 countries and territories.

According to the company, the first phase includes the brand’s adult and kids’ bubble bath, foam bath, bath and body oil, 3-in-1 product, which combines bubble bath, body wash and shampoo, a complete baby care line, oral line and skin care line.